Each organism has its role and purpose in an ecosystem. It can be disastrous for all the living things if the balance if the ecosystem is disturbed. The Rivet Hypothesis uses the analogy of rivets in an airplane wing to compare the progressively dangerous effect that the loss of each species will have on the function of an ecosystem. The effect of the loss of one or two rivets in an airplane wing is relatively small. However, the loss of many rivets can have a devastating effect. Similarly the loss of many species in an ecosystem can lead to complete collapse in the functioning of the ecosystem. One such species are bees. Bees are essential to a healthy environment and healthy economy. We rely on them and other insects to pollinate most of our fruit and vegetables. But bees are under threat and without them so is our food and economy.
This project focuses on making us aware of how we are indirectly dependent on bees for food and what efforts we can take to save them. The awareness is going to be led through a series of posters to reinforce the importance of the issue.
Above are some iterations of the concept and style in which the message could be represented. The idea was to connect bees, food and people because bees are extremely important for human survival. People are unaware that bees play a large role in providing us with food. Since food has a personal relationship with everyone, building a connection between bees and food can be effectively used to address a wide target audience. This will instigate them to take the necessary steps required to save bees. 80% of the world's food crops are pollinated by bees. Foods that bees pollinate include tomato, banana, strawberry, chocolate, vanilla, coconut, cashew, almond, grape, papaya, apple and coffee.
The final idea was to make food out cardboard to show that our food will look and taste like cardboard without bees. The tagline chosen for the poster was - The truth is hard to swallow. In order to bring a certain level humour to the content the viewers are asked to google about the issue. The content of the poster aims to utilize this day and age that we live in, where we google everything.