Crafty Gourmet is a delivery-only restaurant that provides healthy quick meals. It aims to change people’s perspective of the term ‘fast food’ to something that can also be wholesome, healthy and nutritious. It targets people who are always on the go.
UI Design, Branding
Unlike KFC and McDonalds, Crafty Gourmet aims to make healthy and nutritious quick meals without comprising on the taste. The meals are affordable and easily accessible.
The brand is designed to have a premium look which reflects the restaurants' visually appealing meals. A warm palette runs across the brand collaterals to compliment the imagery.
The logo is a combination of a chef and Sherlock Holmes. This is to indicate and smart and clever chef who is able to cook food that is not only tasty but also healthy.