Epicurry

Epicurry is a brand that aims to help people cook restaurant quality food at home. They deliver flavour kits that contains 3 taste pods - spices, sauces & condiments, that are unique to a dish. The user simply has to combine it with 5-7 fresh ingredients to make a fabulous dish. Epicurry was given a vibrant and fresh visual language to compliment its fun and energetic brand personality.   

Service

Client

Year

Branding, Packaging

Epicurry

2020

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The branding for Epicurry is designed to attract young and middle aged home cooks. The logo is built around the idea of cooking - represented by a chopping board, knife and steam from a bowl.

The visual language is bold and vibrant. The illustrative elements are used to not only to enhance the visual appeal but also to help users get a feel of what the brand is about.

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© 2020 by Anu Manohar