Epicurry is a brand that aims to help people cook restaurant quality food at home. They deliver flavour kits that contains 3 taste pods - spices, sauces & condiments, that are unique to a dish. The user simply has to combine it with 5-7 fresh ingredients to make a fabulous dish. Epicurry was given a vibrant and fresh visual language to compliment its fun and energetic brand personality.
The branding for Epicurry is designed to attract young and middle aged home cooks. The logo is built around the idea of cooking - represented by a chopping board, knife and steam from a bowl.
The visual language is bold and vibrant. The illustrative elements are used to not only to enhance the visual appeal but also to help users get a feel of what the brand is about.