The branding for 'The Shack' is based on the vibrant and colourful atmosphere of Brigade road, Bangalore. Brigade Road is one of the biggest commercial centres and busiest shopping areas of Bangalore. The bold palette uses bright and high contrast colours to create a unique, playful and energetic aesthetic. Pop art style characters are used throughout the branding and packaging to add personality and humour. Each piece of packaging is connected with a coded visual system of icons. The packaging has a fun and dynamic style that looks as sweet and enjoyable as the scrumptious food itself.
The shack got an honourable mention at Indigo Design Awards 2019