Introducing Blood Cancer United.

More than a new name, it is a bold step forward. What began as the Leukemia & Lymphoma Society (LLS) needed to evolve. Awareness of blood cancers was below 5% and the old name no longer reflected the full scope of the mission.

A simpler, more inclusive name that brings every type of blood cancer together. A bold brand transformation—from the blood drop emblem to type, voice, and experience—designed to carry decades of support, research, and advocacy forward across all touchpoints.

Clearer. Stronger. Built to help humanity thrive beyond blood cancer.

​

Agency - Jones Knowles Ritchie        Year - 2025