Coco Frozen Yogurt

Coco is a brand of frozen yogurt that comes in 8 exciting flavours. The branding for Coco is inspired by unconventional typography. It is led by a strong logotype and a single visual element. The design is bold but minimal and incorporates bright colours. The unconventional typography makes the visual language of the brand look new and unique. In addition, the typography combines warm calligraphic curves with a clean, machine-like sensibility—bridging the hand-drawn and mechanical genres.

Featured on World Brand Design

Service

Identity, Branding

Client

Self-initiated

Year

2021

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