Tenement Museum - Rebrand

The rebranding of the Tenement Museum is aimed at building its character and visual aesthetic.  The new visual language is inspired by old, stacked and structural tenement buildings - representing order in chaos.

The logo is derived from the negative space between building windows. It also forms the letters T and M. The visual language is clean and modern with a halftone image treatment. The colour palette is driven by brick red with complementing retro colours like blue and brown. The chosen font is bold and condensed to embody the character of tenement buildings.

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Professor - Kevin Gatta, Pratt Institute        Year - 2021